Instant Exposure
Effectively build trust in your potential customers and spread the word about your company while establishing yourself as an industry expert.
Feature Top Products
Keep your customers up to date. Highlight key benefits and remarkable features of your products and services and announce company achievements or developments.
Control the Narrative
Keep the talk positive about your company. A press release is an opportunity to address customer concerns in a productive way.
Press Releases Are More Important Now Than They’ve Ever Been
Press releases build trust with customers, bring credibility to your business and establish your company as an authority in your field.
When you share your business news, products and services through press releases, customers, investors and potential clients can easily find out about your company online.
- Reach your target audience
- Increase your potential for sales
- Brand your company as an expert
- Increase quality traffic to your website
- Get valuable backlinks to your website
80 million people get their news online every day
Source: E-Releases
Press Releases Extend Your Reach to New Audiences
Press releases let you take advantage of the viral nature of the internet. Good press releases get distributed to hundreds of news and social platforms. Then those press releases get shared by journalists, bloggers and anyone with an interest in your products and services. This means that your business information reaches another customer base that extends beyond your current customer base.
Not only are people finding out about your company, but you are also getting valuable traffic to your website. Within each press release, there are several links that direct readers to your website. Anyone who reads your press release can simply click on one of those links and be taken directly to your website to find out more.
64% of journalists use Google or Yahoo! to follow the news
Source: E-Releases
Press Releases Establish Your Business as an Industry Expert
Press releases build trust in prospective clients because sharing your news show that you are up to date and knowledgeable. Your business is unique. You’ve worked hard to grow your business and to offer the best that your industry provides. Distributing regular press releases helps to educate potential clients about your business and your products and services. Addressing concerns, offering tips, or explaining new products makes people more likely to choose your business when they are ready to buy.
Enhance your Online Marketing Plan
Press releases are beneficial for your search engine optimization efforts. Every press release will be indexed by Google and the top news search engines so your information is available to anyone searching for your products or services.
Your press releases include the keywords that your potential customers are using in their searches. This makes it easier for them to find your business when they are actively researching where to buy. Relevant and important news draws potential clients to your website.
Make Your Business an Authority Online with Press Releases
Let us show you how press releases can establish your company as an industry expert.